Splendid Digital Media is a Manchester studio that plans campaigns, writes the words and buys the media — for brands that would rather be quoted than merely counted.
The argument before the artwork. We find the one thing worth saying about your product, then organise every channel around saying it well.
Headlines, landing pages, advertorials and email — written by people who read. Copy that respects the reader tends to be copy that converts.
Native, social and search placements negotiated and managed in-house. We treat every pound of spend as if we'd earned it ourselves, because reputationally we have.
Sponsored content and publisher relationships that read like journalism, disclosed like advertising, and perform like neither has any right to.
Most digital advertising is written to be skipped. The industry made peace with that years ago — it optimised the skip, measured the skip, sold the skip back to clients as "reach". We think that was a wrong turn.
The brands people actually buy from are the ones they can repeat a sentence about. So we begin every engagement with the sentence. What should a stranger say about you at dinner? Once that's settled, media strategy becomes surprisingly simple: put the sentence where the right strangers are, in a form they'll forgive.
It is not a complicated philosophy. It is merely an unfashionable one — and in a feed full of fashion, unfashionable is a position.
"Put the sentence where the right strangers are, in a form they'll forgive."— Studio principle, pinned above the kettle
We are a deliberately small team working from St Peter's Square, Manchester — planners and writers first, buyers second, and never more clients than we can argue about over one table. UK and European brands, ecommerce and considered-purchase mostly.
We don't publish case studies with inflated multipliers, and we won't promise virality. We promise the work will be thought through, the invoices will be legible, and the campaign will say something.